#1 Captivation by "Text"

Fact [fakt]- noun 1. Something known to exist or to have happened 2. Something known to be true.

The fact is, the world, how we communicate, technology, and "writing" is evolving. Mike Wesch's video, "The Machine is Us(ing)Us" is nothing short of premeditated genius. Wesch uses the strategy at the beginning of the video of starting off with simply a pencil and paper, but in a modern and relevant way. You move from the simple pencil and paper text, to the explanation of digital text, and next thing you know, you've become captivated by the video. Wesch's start of simplicity does not overwhelm the viewer as well as broadens the audience. The majority of humanity has used a pencil and paper. It is almost like Wesch uses a funneling technique to capture as many as possible, just to funnel them into his idea that "The Machine is Us(ing) Us". You need the fundamental skills of reading to view this "text", and although the music flows well with the video and text it is not essential. Wesch has an opinion about technology and the Internet ("The Machine") is using us, yet we are the machine. He guides the viewer towards the idea gently. He persuades you through video, music, text, and pictures to not only enjoy his perspective and opinion, but agree with it as well.